When you think about the top social media platforms, you probably think about the well known social media platforms. The truth is that there are many more social media apps out there with smaller but still significant user bases. Many of these lesser known apps have a younger audience than the big three. This makes them appealing for brands and marketers trying to appeal to a younger audience. To reach this younger audience, creators need to build their presence on lesser known platforms. One of these apps is TikTok. If your business wants to reach users who generally wouldn’t follow your brand on other social media channels, then read on to see what you should know about how TikTok works and the best strategies for building your audience on this platform.

Why Is Audience Building Important?

The first thing to know about TikTok is that it’s a live-video platform. You can upload videos from your phone or use the app to stream live. Videos you upload can last for up to 15 seconds. Users create their own content and typically only watch other people’s content if they think it will be entertaining or is relevant to them in some way. To build Tiktok followers, you need to make sure your content is interesting enough that users will want to engage with it. The more they engage, the more likely they are to follow you and subscribe to your channel. It’s also important that when you upload videos, you make them evergreen. This means you should avoid posting videos where all of the information is outdated so that viewers who come across your video at a later date won’t feel like they missed out on something. For example, if you post a video about a new product but never update it with information about its release date, then people who see it months after its initial release will feel like they missed out on something and may not want to view your posts in the future because of this perceived lack of relevancy. TikTok also has a trending section where there are always new videos being uploaded so it’s important for brands with content relevant to what’s trending on the app or popular among TikTok’s young audience (such as memes) that their posts are consistently fresh and updated with each new.


Use Influencers to Build Your Audience

One of the best ways on how to get tiktok followers is by collaborating with influencers. Influencers are people who have built a following on social media for their unique skills or expertise. You can find them on YouTube, Instagram, and TikTok. Influencers have a loyal following that trusts their opinion, so when they post about your business, followers will take notice. They’ll be more likely to explore what you offer because the influencer vouched for you. The benefit of using influencers is that they have a positive social presence that people trust. When you collaborate with an influencer to promote your brand, this person may share all the good things about your company with their followers. That increases the likelihood of someone checking out what you offer. In fact, companies see as much as a 400 percent increase in new followers when they use influencers in their marketing campaign.